The Marilyn Monroe Spas Story
Marilyn Monroe is the most glamorous woman of all time. From the girl-next-door to the red carpet, her allure shines through in photos and movies. She is a beauty icon and her image endures around the world. Her global brand awareness has inspired Marilyn Monroe™ Spas founder Niki Bryan, a well-known veteran of the spa industry, to design a new kind of spa experience that embodies the grace and beauty of this beauty icon.
Niki’s career in the spa industry stretches back to 1981. Inspired by beauty industry icon Aida Grey, Niki brought Beverly Hills-style spa luxury to Orlando, Florida before setting her sights on the hotel and resort spa industry. In the mid-1990’s, she opened spas for Ritz Carlton and other luxury properties, before spending 24 years owning and operating spas at all of the luxury hotels at the Walt Disney World Resort in Florida.
Following her success at Disney, Niki and her team went looking for the next big opportunity in the spa business. That’s when they learned that Authentic Brands Group was seeking a spa partner with whom they could license the name and likeness of Marilyn Monroe in the spa, health and wellness category.
With the image of Marilyn Monroe as their guide, Niki and her team set out to design a new kind of spa experience, one that brought resort spa experiences to vibrant lifestyle centers located in urban settings.
Once the vision was established, Niki recognized the need for a strong business partner to help the nascent company achieve this vision. She approached Al Weiss, former President of Disney Parks and Resorts Operations Worldwide, a seasoned executive with a proven track record for driving growth and profitability in the hospitality industry. Weiss had just retired from Disney but had already been named to several prestigious corporate boards and was serving as executive chairman for Great Wolf enterprises. Intrigued by the vision Niki shared, Al ultimately agreed to become executive chairman of Marilyn Monroe Spas.